Paulig’s Presidentti coffee was born in 1929. Everybody knows Presidentti. It’s good coffee, but it’s not exotic. It is not trendy. It’s not new. In fact it had become distant, stagnant and outdated.
We wanted to make people to see Presidentti in a new way. It’s is a stone cold classic and that can not be denied by anyone. An icon. Now it just needed to start confidently acting like what it is.